Today's consumer is increasingly mobile and every day, they send and receive many SMS messages from their mobile phone. As a company, you must seek to position yourself on this communication channel in a relevant way, by integrating other communication channels into your strategy (voice, emails, etc.). To do this, don't forget the fundamental good practices of SMS communication , which you will need to take into account to ensure that your SMS campaigns are a success! Best practices to master for your SMS campaigns 1 –
Deliver a relevant message To succeed with an SMS campaign, you need to offer special and impactful offers . Indeed, it is useless to send information in a message that users can find on your website. Remember that algeria phone number data consumers are very attached to their phones and that the majority associate it with their friends and family. This is why communicating on the SMS channel requires offering relevant information : if the user takes the time to read your message, the message must be worth it. Inform them about an offer, a new feature!
2 – Customize the sender name The customer's first contact through your SMS campaign: the name of the sender who has just sent them an SMS. If the sender appears as a short number: “36XXX” or “38XXX”, you have just missed an opportunity to promote your brand name while reducing the credibility of your campaign. So take advantage of the possibility offered by the SMS Partner platform to personalize your sender name: your recipient will recognize you and this is an important relational element. 3 – Choose the moment carefully Choosing the right time to send your SMS campaign is a crucial element for the success of your operation.
Indeed, the consumer expects to receive information from a professional when they need it (no matter where they are). So think about a time slot or a period of the year for sending your SMS campaigns. The chosen time must obviously make sense in relation to your message. (Find some ideas for SMS campaigns in this article ). The commercial SMS must respect the rhythm of life of its recipient as much as possible. You should avoid sending a campaign before 10 a.m. and after 7 p.m.: no one likes receiving an advertising SMS at 6 a.m. ... and even less in the middle of the night! A few tips for choosing the best time.