What characteristics do successful corporate blogs have?

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A corporate blog has the power to generate a lot of traffic, help improve conversions and is also great for branding purposes. However, it is not enough to just open a page and create content. These types of platforms require imagination, passion and other extra elements.

What distinguishes the most successful business blogs? Which features of each of them are worth adapting to your own strategy and how?

Attractive and functional design
A blog should combine visual appeal with full functionality. This oman b2b leads means that in addition to good taste and aesthetics in themes, colors, plugins and fonts, the reader should be able to navigate it without any difficulty, quickly finding the information they are looking for and going to individual URLs from the main page by clicking on the various links that are displayed.

Some famous examples exemplify this perfectly , such as the Disney company blog and the Home Depot blog. Both offer a wealth of interesting topics on the front page, as well as other popular posts, links to social networks and a design that matches the particular image of each of these brands. Each reader will quickly identify the values ​​that characterize them, while at the same time they can easily travel digitally through their pages.

What characteristics do successful corporate blogs have?

High quality content
The soul of the blog is the content created in compliance with the highest quality standards in every sense. Each visitor should enjoy the stories they find, generally in text format, which will be very useful for learning more about the company and the different products that make up its catalogue.

Furthermore, you should never feel like the company is trying to sell you something. Instead, the goal is to get you to organically explore the content and become part of the customer community by interacting through comments and suggestions. The blog will be the place where you will momentarily forget about “having to buy this or that thing” and focus your attention on testimonials from other users, articles of general interest related to the company, exclusive content and other similar topics.




Multimedia elements and other content formats
Although text will continue to be the format par excellence in a blog for a long time, it is currently necessary to accompany it with videos, GIFs, infographics and in general anything that pleases the reader.

According to Forbes, video content represents 74% of all internet traffic in 2017. Therefore, these figures indicate that it is necessary to take advantage of this trend to generate visits to the corporate blog using this technology, which does not require a large initial capital investment, but rather a lot of talent and imagination.



Frequent and consistent content
One thing that search engines and the public alike love is frequent content. The most successful blogs publish all kinds of information constantly, thereby pleasing their community of loyal followers and keeping them satisfied. In this context, quality is just as important as quantity.



Absolute integration with social networks
Every successful blog, without exception, allows users to easily share its content on social media. In addition, it should invite users to follow the company's main social networks through visible icons on the main page.

However, the concept goes much further: a blog of this type also makes it possible to promote events such as live broadcasts on Facebook and Q&A sessions on Twitter.



Total originality
Each client should find specific and unique content on the blog that they have not been able to enjoy elsewhere. And although most of the topics are already covered in various forums across the internet, there will always be aspects that have not been fully explored that need to be addressed in order to generate interest and constant visits.

This content should always be original and have its own style that reflects the brand concept through words and images that attract all types of audiences. The Hubspot blog is an ideal example of this, as they strive to offer their audience cutting-edge, useful and interesting articles.



The characteristics of a successful corporate blog relate mainly to the design, content and overall quality of each of the elements that make it up. This platform should reflect the spirit of the company at a glance, as well as the desire to continue being a leader in its respective niche.