The creative process applied to content marketing

[nrumohammad0]

Creativity in digital marketing is an essential quality to obtain good results. To work on it we use techniques and methodologies that help us to create content, always maintaining a solid and consistent basis with the brand or product.

We know that it is essential to intimately know 2 profiles before list of lebanon consumer email being able to create any type of content. The first, and most obvious, is that of the buyer persona , to whom we must ensure we send the right product or message, in the right way and through the media in which it is present. The second and absolutely essential, is that of the brand. The content will not only provide valuable and interesting information, but the voice of the brand itself must be recognizable in it . Its mission and vision, its values ​​and personality must permeate communications.

In a brand-rich landscape, being recognizable is essential. It's not about competing in originality, but about having personality, whether surprising or subtle. In this way, branding processes and techniques become a basic element to use in content creation.

Once these pillars are defined, you can plan, starting with creating a strategy in which you establish both the needs and the specific objectives to be achieved with a content or a campaign. The creative process will be the protagonist of the next step, in which the associations of ideas and imagination will be added to the deep knowledge of the brand, the product, the medium, the format and the buyer persona .