Social selling is about showcasing your strengths online to create a connection and present yourself as an expert in your field who can deliver on your promises.”
So where to start? Here are five suggestions.
1. Do your homework
To get started, find out what digital platforms your customers use and how they work. Using Google or YouTube, for example, learn how to start and maintain conversations on your customers’ favorite platforms. You won’t become an expert overnight, and you will make mistakes along the way (just like in real life), but failing to prepare to deal sudan email list with your target customers on their home turf is unacceptable.
2. Define who you want to connect with
Remember that CEO you’ve been dying to meet? Or that director you’re pitching for? Social media gives you the opportunity to connect with them and many others you may not have the opportunity to meet in person.
You need to do your research on a company you’d like to do business with so you can find someone to contact. Keep in mind that it’s easier to connect with someone you know or have a common interest with.
Potential customers want proof that you are an expert in your field. You need to demonstrate that you know your products and industry inside out.