Some key areas to focus on include:

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A company develops a new modeling tool to help clients with their strategic financial planning process. The tool promises to revolutionize how businesses manage their financial forecasts. The company schedules a virtual demo to showcase its capabilities to prospective buyers.

Demo day arrives, and the company’s sales engineer presents its tool. But, instead of generating buzz, the virtual presentation falls flat.

Instead of capturing the audience’s attention and demonstrating the tool’s value, it becomes a technical deep dive. The sales person has overwhelmed the audience with jargon and complex details.

This scenario is all too common. What’s more, one misstep can lead to a less than effective virtual demo.

We don’t say this to scare you into never delivering a product demonstration. But it’s worth knowing the challenges to highlight why nailing your strategy is so important.

10 Strategies for Mastering a Virtual Product Demonstration
So, if the key is driving interest and engagement to boost cameroon cell phone number database sales, where do you begin? Here are some best practices that delivers results:

1. Research Your Prospects
Imagine a product specialist hosting a virtual product demonstration. They launch into a detailed explanation of their new VoIP system. They’re throwing around words like architecture and advanced call routing.

What’s wrong with that? Nothing, if the audience consists of IT professionals or network engineers at big corporations.

But what if they’re small business owners in the early stages of researching business voice over IP providers? They want to know the basics: how VoIP works, how it supports a remote team, pricing.

If you want your product demos to result in a successful sale, you need to understand your prospects. What is their level of understanding? Where are they in the buyer journey? Are they the key decision makers or end users? What are their biggest pain points and how will your product solve them?


Screenshot sourcedfrom YouTube

Zendesk clearly researched its audience before crafting its Sunshine product demo. The video starts by addressing pain points about customer relationships. By understanding who their audience is and what troubles them, they immediately grab their audience’s attention and make the content relatable.