Let's think about how much an online store will earn from an online order of branded soap for 350 rubles? A little, or almost nothing, considering that in addition to the cost price, this amount also includes marketing costs.
A reasonable goal is to get users to develop a habit of regularly shopping in your online store. We recommend that you focus on the lifetime value of the customer - LTV.
“one of their own” for users – this helps to create an audience of regular customers.
3. Easy to order
Ordering a product should be as simple as possible. It is unacceptable to force the user to perform even the smallest actions that can be done without.
People used to see the intriguing novelty of buying goods online. They were willing usa whatsapp number to figure it out and fill out long forms. Now, online shopping is an everyday activity for them, the likelihood of which is largely determined by its simplicity.
Let's look at this using a real example of the same online store "Uncle Beard".
Simplified registration. It is not at all burdensome - our web developers have linked the cart to accounts in popular social networks. In the future, the store will "recognize" the user by his phone number or profile in vk, facebook, google.
We took into account the specifics of the niche: in the beauty industry, a significant portion of potential buyers come from targeted advertising , that is, from the same social networks.
One-click ordering . Buyers can also order products without even going to the cart. But order statuses and bonus program points are saved in their personal account.
It should be noted that the creation of a bonus program for an online cosmetics store is justified - after all, the focus here is on creating an audience of regular customers.