Deployment per channel
The research shows that eight out of ten companies surveyed use at least one platform (79%). Twitter and Facebook are clearly the most used social media in the East Netherlands business community surveyed. 67% of companies have a Twitter account and 63% have a business Facebook profile. Platforms such as Flickr, Slideshare and Pinterest appear to be hardly or not at all used by the companies surveyed at the time of measurement. Of the companies, 44% have a business LinkedIn page and 39% have a YouTube account. Foursquare and Google+ are used by 21% and 19% of the companies surveyed respectively.
Use of social channels
Use of social channels
Setting up a company profile
A good indicator for the 'serious-take-value' of social media by companies is a correct design of the profile. The research shows that in many cases this leaves much to be desired.
Twitter
It is great to see that many companies are now using Twitter. It is a shame that they are missing the opportunity to present their company in a personal way. A website link and company logo are usually included in the profile, but for the vast majority it stops there. For example, I rarely come across the processing of contact details in the background image. The background image is also a great place to place a photo of employees. That makes a business Twitter profile more personal. It is the only chance you get to make a good first impression.
Twitter profile
Facebook
There is a lot to say about setting up a business Facebook page. Building an environment that appeals to visitors goes beyond placing contact details and the company logo. The quality of the updates is especially important for a successful Facebook effort.
In addition, it is possible to create great added value for visitors by placing apps. But then apps that create added value. I myself am a fan of a beautiful and professional-looking finishing touch, in the form of tab images. How much nicer is it if tabs on your Facebook page are provided with a design based on the existing physical brand expressions? This gives a page extra cachet and it simply looks more professional.
What stands out in the research results is that 31% of the companies surveyed do not communicate their story using their corporate vision or mission. These are really the basic steps you take when building an online environment, with the aim of giving your organization a personal character.
Facebook profile info
LinkedIn
The LinkedIn pages of the companies studied contain a relatively large peru mobile phone number list amount of information that is also fairly spread over the various topics. The website link remains – just like on the other social media platforms – the most added component on the LinkedIn page, in 87% of the cases studied.
LinkedIn profile info
Website link with social channels
About 65% of the companies surveyed appear not to offer links to social profiles from their corporate website. From my own experience, I can tell you that the percentage is actually quite low. I often come across websites without a link to social channels. Even websites with seriously high visitor numbers. It goes without saying that there are great opportunities being missed here.
Oh, do you have this in order and is your website equipped with nice social media buttons to the social channels? Then give your visitors a reason to click on these buttons. Is the visitor challenged or made curious to click? Is there any accompanying text at all? And is that something along the lines of 'Follow us on...', or 'Like us on Facebook'? Think about accompanying texts such as: 'Always the first to see our new collection? Follow us on Facebook.' One of the conditions for success is of course that your social channels actually offer added value for your (potential) customer.
Twitter
Three quarters of the companies surveyed show a link to the business Twitter profile on their website. The Twitter feed widgets appear to be less popular. More than a quarter of the websites contain such a widget.