Power: 6 elements
People are basically averse to new behavior, learning something or thinking deeply. You can assume that we are essentially lazy and rely on routines. If you want someone to exhibit a certain behavior, you will have to make it easier to be able to exhibit the target behavior. This is often where there is most room to design and influence behavior. There are six elements that determine whether something is easy:
Time
Money
Physical exertion
Brainwork
Socially deviant behavior
This mix of elements varies per person. But can also vary in context or time. Online dating was quite complex. Often a subscription had to be paid. And then a profile with a personal description, photos or complicated questionnaires had to be filled in. Then you also have to email people yourself, with the chance of rejection.
Tinder has stripped these components down to the essentials. It doesn’t costpoland mobile phone number list any money. No complicated profiles or questionnaires. You literally have a profile in less than a minute. Name, age, your Facebook photo and likes. Apparently, that’s all it takes to make a good match. Finding a match is addictive and super easy. The average American uses the app eleven times a day, for seven minutes at a time. That’s a good hour a day.
Motivation
Does someone actually want to do something? And how motivated is someone to perform or pursue certain behavior? There are three types of motivations:
Pleasure and pain
Hope and fear
Social acceptance or rejection
In the case of Tinder, the fear of rejection is cleverly taken away. If you approach someone directly, the answer – or no answer – is quite explicit. Nobody likes that. In the app, approaching someone is framed in a more positive than negative way. There is no rejection, there are only matches. Tinder therefore uses the motivations of hope for love or sex and reduced fear of rejection.
tinder logoNever be rejected again
Tinder has made online dating more accessible. Even people who had little motivation to date online apparently find it funny to flirt a little with Tinder. But no less important: Tinder has taken away the chance of being rejected. I don't find it so strange that the app has become so popular in such a short time.
Does it work?
It's pretty funny and addictive to rate so many girls. And to serve them with a smooth swipe to the left. But I got quite nervous about those matches and that you have to start chatting. Chatting is the most awkward way to talk to someone for the first time. Besides, I think the value of a 'like' is too low and that people strategically go for as many ego-stroking matches as possible.
I think it would work best if you have to 'check in' together at the nearest Coffee Company when you match. This makes liking more valuable and exciting. And it ensures that you don't have to have boring chat conversations before you actually see someone.
But okay. It doesn't really work for me. Way too hectic. And chatting is so boring. I do think that meeting new people has been made much more accessible and easier. Tinder is a huge improvement over existing dating sites .