The next step is to take a look at your existing email campaigns. Are there any campaigns that you can easily extend? For example, a welcome email. Use the thank you email you send after someone subscribes to your newsletter (email 1). After two days, you can send them the latest blog post (email 2). This is a really simple and short automation flow with just two emails, but you can extend it as much as you want. That is, you can ask subscribers to expand their profile information. That way, you can send them emails based on their interests.
This is one of the advantages of marketing automation, you can make it simple or complex. However you want, the possibilities are endless.
Webinar: Top 5 marketing automation flows
If you want to start working with marketing automation or you are bulgaria business email database interested in improving the automatic flows you have active, Tripolis has organized a webinar that interests you. Next Wednesday, June 30, from 12:00 to 13:00 (CET), Juan Martín , Sales Manager Spain at Webpower, will teach you step by step how to create the 5 most used and successful automated flows :
Welcome flow (b2c and b2b).
Reactivation flow (b2c and b2b).
Birthday flow (b2c).
Whitepaper flow (b2b).
Lead nurturing flow (b2b).
Do you want to improve your email marketing automation results? Register for the webinar taking place on June 30th , from 12:00 to 13:00 (CET).