This year, the Lunar New Year takes place on Sunday, January 22, marking the end of the year of the Metal Rat and entering the year 4719, that of the Metal Ox . The Chinese New Year, also called the Spring Festival or Tet, represents the most important period of festivities for Asian communities around the world. This event represents an opportunity in the marketing calendar to reach French Asians, foreign tourists or simply interested people, especially since this date is not yet very invested by marketing players.
Don't wait any longer to set up a professional SMS campaign for the Chinese New Year! A period of festivities and tourism The festivities will be celebrated in France mainly on February 12, but in Asia, they last 15 days. The week of January 24 to 30 is a public holiday, which given the tourist attractiveness of France represents a huge influx of tourists and therefore business opportunities, outside the Covid period. Read also: How to send your wishes by SMS in 2023? Activities carried out during Chinese New Year and SMS marketing opportunities for these sectors.
The sectors that can be most affected by the festival are first and foremost the decorators. All the buildings are decorated in red, the color of happiness and luck. Sellers of stuffed animals, goodies cayman islands phone number data and other rat-themed effigies will also be able to communicate via Premium SMS about offers specially designed for the occasion. Other sectors are affected such as catering, fireworks, costume merchants, etc. According to tradition, within families and close friends, we exchange red envelopes filled with money that are supposed to bring good luck.
This money, among teenagers and children, is rarely saved. Thus all sectors concerned by this age group could benefit from creating special offers and communicating around them (video games, clothing, shoes, etc.). Get closer to targeted customers or administrators with the professional SMS campaign Finally, it is always possible and useful to communicate with the primary goal of pleasing by sending a professional SMS to people primarily concerned by the festivities. Whether it is to strengthen the company's customer relationship or the link between a town hall and some of its fellow citizens.