Plan your content strategically with these handy templates.

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Content Marketing Planning Templates

Editorial Calendar Template
Buyer Persona Templates
SWOT Analysis Templates
SMART Goal Template
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Step 2: Identify your keyword gaps.
The next step is to assess the existing keyword strategy. This involves understanding how well your content aligns with what your audience searches for.

Benchmark Against Competition
I usually start by identifying the topics and phrases my audience is actively searching for. Keyword research tools like Google Keyword Planner, SEMRush, or Ahrefs are my go-to here.

Here is an example of a keyword gap analysis that I brazil phone number material conducted comparing ClickUp and its competitors, Smartsheet and Asana:

content gap analysis, keyword gap analysis

This generated a list of shared organic keywords between the three businesses, which is over 32,000.

content gap analysis, keyword gap analysis

For a more focused analysis, I filtered for top-ranking pages, click positions, and competitors and filtered them by their rankings.

content gap analysis, keyword gap analysis