Guide to preparing your store for Black Friday

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Is your store ready to handle the expected increase in sales this holiday season? Seasonality in business is a characteristic of retail that can present itself as a challenge or an opportunity, depending on the entrepreneur and their sales strategy.

With Christmas approaching and the release of the thirteenth salary, many Brazilians are already planning their spending for the season. In this context, being ahead of the market is essential to maximize your sales potential.

Preparing your store for this movement can be the trigger that will get your business out of the red and help you end the year with a flourish! In this article, we will discuss the concept of seasonal marketing, demonstrate how to create effective campaigns and provide a step-by-step guide on how to prepare your business for Black Friday!


What is seasonality?
In a nutshell, seasonality refers to the predictable fluctuations kazakhstan's basic information in sales figures over a period of time. It reflects how the market affects your business performance on a day-to-day basis.

Seasonality can be measured in different ways, depending on the type of analysis your establishment is seeking. For example, if you want to map out the best sales months for your store each year, make an annual cut to see the monthly fluctuations in the total number of sales that your business achieved.

Let's say you own an electronics store and want to know in which month of the year you sell the most cell phones. In this case, you simply need to make an annual breakdown of your cell phone sales and segment the sales volume by month to understand the seasonality of this specific product.

Now, if you are a restaurant owner and want to monitor the movement of your establishment to reorganize your waitstaff, simply make a weekly cut of your sales, segmenting the volume of payments received by hour and day of the week. This way, you can identify your peak times and distribute your employees according to the real needs of your customers in the dining room.

Monitoring seasonality is a smart tactic, as it can provide essential insights into how your business is functioning. In addition to showing when sales are not going well, it also indicates the quietest days of the week, allowing you to develop strategies to improve these times.

What is seasonal marketing?
Seasonal marketing is the practice of adapting your marketing strategies according to the seasonality of sales and consumer behavior. This approach involves using holidays and seasonal events in a personalized way to boost store sales and strengthen your brand's relationship with customers.

In this context, Black Friday represents an excellent opportunity to apply this strategy, since the general public is already familiar with this event and tends to prepare to buy the desired products at a discounted price.

What is Black Friday?
Black Friday is one of the most anticipated events of the year for both consumers and retailers. Originating in the United States, this shopping day, which occurs right after the Thanksgiving holiday (November 23), is marked by irresistible discounts and offers across a wide variety of segments.

For businesses, Black Friday represents a strategic opportunity to boost sales, clear out stock, attract new customers and consolidate their presence in the market.

Over the years, Black Friday has become more popular, leading many companies to adapt the special date to extend their promotions, offering exclusive discounts throughout the month of November. Awesome, right?

Why invest in Black Friday?
Entrepreneurs who invest in Black Friday gain a series of advantages. Continue reading to learn about the main benefits of adopting this promotional strategy.

Increased sales and financial performance: Be creative and seize opportunities to increase the average sales ticket through strategies such as cross-selling , offering complementary products to those desired by the customer. These additional items should add value to the consumer and usually cost less than the first item purchased. By offering attractive promotions, it is possible to stimulate demand and encourage consumers to make larger purchases during the event.
Attracting new customers: Take advantage of this time to expand your customer base. Present attractive offers and promotions to capture the attention of potential customers, ensuring that all points of contact with your brand provide a positive experience. Black Friday is an excellent opportunity to establish contact with these customers, collect their data and ensure that they remain with a good impression of your establishment.
Increased visibility for your brand: By offering high-quality discounts and promotions, you establish your business’s reputation as a reliable supplier, earning the trust and respect of consumers. In addition, a successful Black Friday campaign can increase public recognition and awareness of the products and services you offer, resulting in an additional boost in long-term customer loyalty.
Innovation and creativity: Analyze your competitors’ communications and product portfolios and focus on how to differentiate your communications in order to reach even more customers. By exploring new marketing approaches and techniques, demonstrate your business’s ability to adapt and innovate, attracting the attention of your target audience and creating a lasting impression of your brand in the market.
Expanding your customer base: By participating in an event like Black Friday, you attract many potential buyers to your store’s physical environment. Take advantage of this opportunity to include new customers in your CRM system, enabling closer contact and possibly increasing the repurchase rate at your establishment.