A swift length of 29-second

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Pro Tip: Always include captions in videos with speaking. This makes your video accessible to a larger audience and helps get your message across even if viewers have their sound off.

2. DoorDash
@DoorDash - Driver
Be your own boss

♬ Promoted Music - DoorDash - Driver
What We Like:

It uses a compelling hook to grab your attention.
The ad uses a Gen Z narrator to appeal to the demographic on the platform. 78% of Gen Z in the US reports using TikTok, according to Measure Protocol.
The ad uses a popular effect on TikTok, known as green screen, allowing the creator to demonstrate how easy it is to sign up for DoorDash. Combining all these tactics gives you a video that looks and feels authentic to the platform.
The Lesson: Know your audience. From the creator to the hook, it’s clear who DoorDash is trying to appeal to with this ad: young adults who want some extra cash for fun things like AirPods. Get to know your buyer persona and cater your TikTok ad to speak to all their interests.

3. SuperGoop
Like many millennial women, my “for you” page canada phone number material is often full of makeup and skincare tips. So, this SuperGoop TikTok fits right in.

@supergoop
Protec(tint) helps prevent the visible signs of aging with expert SPF, skincare & beauty benefits.

♬ Promoted Music - supergoop
In it, a creator shows viewers how to get a “glowy” summer look using two SuperGoop products.

What We Like:

“Hacks” and how-tos are popular on TikTok. This ad delivers value as a tutorial for solving a common problem.
Capitalizes on a simple, first-person narrative voiceover.
Ends with a call to action; telling viewers to “shop now” for the product featured in the video
The Lesson: Always end with the next steps for your viewer. It’s one thing to convince someone to want your product or service, but if you don’t tell them how to actually get their hands on it, you only create more friction.