Understand the main sales arguments

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What sales pitches do you usually use in your business’s day-to-day operations? If you don’t have a list yet, it would be a good idea to start thinking about it, as this is a very important strategy for increasing revenue.

Using a good argument is essential because the customer needs to have a plausible reason to choose your solution. After all, there are many competitors available, so they must understand that what your business offers brings some kind of advantage.

There are different types of sales arguments that fit a wide range of situations. With them, it is possible to identify the characteristics of the client and the moment in order to apply the one that has the greatest chance of bringing a good result.

Did you like the idea? Then keep reading and check out the main sales arguments you need to master.

Sales arguments that bring good results
Knowing different sales arguments is essential because mexico phone numbers user each customer who comes to your business has a different profile or need. This way, you can select the best argument to ensure personalized service.

When we know how to argue with a customer, we can overcome objections and encourage a purchasing decision in a much more natural way, without seeming like we are trying to push a product or convince the person at all costs. In other words, good arguments bring the best results. See below some of the main ones.

1. Arguments for the benefits of the solution
To apply this sales argument , you first need to understand your customer's pain point. Then, you should start the conversation with a more consultative tone, listening carefully to what the person has to say to understand their needs, and only then present your arguments.

The goal is to show the customer how your product or service will meet their needs. You need to be careful not to adopt a too standardized style of speech, as the ideal is to present the features of the solution that most interest the consumer.

You will explain to the customer why purchasing this product or service would be the perfect solution. What problems and challenges will it solve? So, it is all very individual.

2. Success Evidence Arguments
This is one of the sales arguments that can bring excellent results because it proves what you are telling the customer.

By presenting the benefits of your solution, you are simply showing people that a certain goal is possible to achieve. Evidence arguments present proof or results obtained by other customers that prove the effectiveness of the product or service for a specific need or problem.

Some call them success stories. Others call them social proof. In the end, it’s all about the same thing: providing evidence that your solution actually works.

3. Arguments based on examples
The idea behind these sales pitches is to add the solutions your business offers to the customer’s own context. This is a different situation from presenting the benefits, as the focus here is on the practical side of the situation.

Therefore, it is very important to conduct a consultative sale, as this is how you will better understand what the customer needs and the situation they are going through. Then, you can use arguments based on examples that involve the customer's context, so that they can understand how this solution will solve their problem.

This helps a lot in the purchasing decision because it fits into each person's reality and moves away from the abstract field. Thus, it allows you to see the application in a real and already known situation.

4. Cause and effect arguments
You can also achieve a good result with your client by using arguments that show them what can be achieved with a certain action.

The secret is in the IF and THEN. If something is done this way, then this is what will happen. But if you take a certain action or make a certain investment, then you can achieve that result.

We can apply cause and effect arguments to add value to the solutions offered. At the same time, it is possible to point out something negative or some type of harm that a certain inappropriate action could cause.

This way, the customer can see that they have a problem, which they may not have noticed before, but that your solution can help resolve it.

5. Arguments from authority
Authority arguments are used precisely to reinforce the authority of your business in the sector in which it operates. In other words, we want to gain the customer's trust by showing them all the experience that has been cultivated over time.

To make this possible, you can, for example, talk about the time in the market, the number of clients served, the results achieved by these clients, credibility with other companies, positive ratings and comments or any other information that presents the positive side of your business.

6. Arguments based on emotion
Emotional arguments help reinforce the human side of the business. They show the customer that there is an interest in promoting a positive impact on people's lives. This way, the consumer feels welcomed and respected, and not just another number.

These arguments may involve terms such as health, quality of life, well-being, collective, personal development, realization of dreams, career success or any other, as they will depend on the solution offered, the client's needs and the objectives they intend to achieve.

The only thing you need to be careful about when using emotional arguments is to avoid making the dialogue too emotional . The goal is for emotions to be present in a light way, which breaks the feeling of it being just a buying and selling process and helps to generate value for what you are offering.

7. Arguments in the form of a question
This is one of the sales arguments that you need to apply with caution. This is because, if adopted at the wrong time, it could have the opposite effect. In other words, instead of encouraging the purchase of the solution, it could discourage that decision.

Ideally, arguments in the form of questions should be used when the potential customer already understands the value of your product for them. The goal is to make them reflect.

A store that sells pool products, for example, and is about to sell a heater, could use the question argument as follows: couldn't the heater allow you to enjoy your pool for longer throughout the year?

This approach will make the person think about the benefits of purchasing the heater. This way, you don't need to point out to them all the benefits and advantages that the product could bring. This attitude, in some cases, makes the customer feel that you are trying to overvalue your product, with the sole purpose of selling.