Experts & Product Reviews
Curation can take place in different ways. Experts can be called in to curate (independently), also famous Dutch people, or a community could be used. Reviews in a webshop could also be classified as a type of curation. The target group indicates what is and what is not attractive (the product with the most reviews is probably the most popular).
However, product reviews are often only shown in a webshop when you click on a product, in this case they mainly serve to increase conversion. In other words, the reviews are focused on transaction and not on senegal mobile phone number list inspiration. Of course, that could be different. Webshops could remove the reviews from this transactional environment, so that they can serve as a mechanism for curation. For example, by bringing them forward in the purchasing process for the orienting visitor, who only wants to be inspired.
In recent years, several sites have focused on applying curation based on the principles mentioned above. Especially in the world of fashion, many interesting initiatives have been developed. There is a transition from fully transactional to fully inspirational and all kinds of variations in between. In other words, how curation is applied or integrated is also subject to change. The examples below show what this means in practice.