Free Web Analytics Tools: How to Increase Sales and Improve Website SEO?

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Internet marketing without web analytics is like a gun without a sight: you can shoot long and hard at customers, expecting conversions and closed deals, but still miss the target. Analytics allows you to adjust the sight and hit the needs of your target audience.

With web analytics, you will get all the information you need about your customers, their behavior, and what influences their purchasing decisions. You will also understand what needs to be changed on your website to make the service stronger, get to the top of search results, and get more sales.

Analytics allows you to rely on real data. No need to move blindly and waste time list of cambodia consumer email and money on useless decisions. Sometimes it is enough to change just one element to increase conversion.

Simple and free analytics tools will help you increase sales through your website.

Google Analytics
A basic tool for any internet marketer and business website owner, Google Analytics is probably the best-known system for analyzing website traffic and conversion.

The first step is to install the GA code on your site, and then optimize the tool so that it collects information that will actually be useful to you.

For example: generate a report on sales through your website. With its help, you will find out which product pages are the most profitable, compare different sales channels in terms of efficiency, and create a customer journey map .


In addition, you can set up goals in the system using UTM tags and determine which promotion channel brings more traffic and applications.

The free course “Web Analytics Basics” from the MaEd Marketing Academy will help you understand the basics of web analytics and how to use GA and other tools and mechanics. It will answer key questions on the topic and offer ready-made solutions for your business.

Google Search Console
Check your site's search ranking and page indexing status using the free Google Search Console tool. If your page has errors or problems, the service will show them and offer to fix them.

You can start optimizing your site for search engines with GCS. In the performance report, check for which queries the site appears in Google and which of them cause clicks.

The service will also help determine the average CTR and average position of the site in search results, both in text and graphic form. Here you can also find out how the site "works" on mobile devices.