For webmasters and SEO specialists

[jakariabd@]

Improve content quality and website usability—these criteria will continue to grow in importance in 2025.
Analyze Yandex's neuroresponses in your niche and strive to get there.
Increase user trust, develop expertise, especially in topics that can potentially affect people's well-being.
Think about added value that is not available on other platforms. This could be cases, analytics, practical advice, expert opinion, or simply a unique presentation of the material.
Do not abuse neural networks. Thoughtless generation can lead to loss of positions.
For online stores
Improve the presentation of products in search using the new Yandex Products service.
Create a correct YML feed with prices, descriptions, and product images. Specify the store name in the tag.
Start showing customers promo codes and united kingdom phone number material cashback in the Yandex browser.
Improve your reputation , strive to receive positive reviews and mentions in various sources.
If you plan to open offline points, analyze the area on the Geoanalytics map.
Set up caching of static content to speed up your site and improve search engine crawling efficiency.
Improve your mobile version - the importance of this criterion in search is growing every year.
If you buy an old domain, stick to its theme and fill it with only unique, useful content.
Take a closer look at the new image format - AVIF. Google has already started indexing it, and Yandex may soon do the same.
Use the new features of the Webmaster's office, as well as the Yandex Wordstat functions. Detailed, high-quality statistics will give more working ideas for project development.