The State of Artificial Intelligence in 2024

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More importantly, it lowers the barrier to entry for sophisticated marketing efforts, improving the way we can interact with and build on customer relationships. So let’s get into how you can incorporate AI into your marketing funnel.

Table of Contents

AI and the Marketing Funnel
Understanding The Buyer Journey
How to Build a Marketing Funnel With AI
Tips for Making the Most of AI in Your Marketing Funnel and MarTech Operations
AI and the Marketing Funnel
Before you and I have any conversation about how AI can improve the marketing funnel, let’s make sure we’re on the same page about what marketing funnels are and how they work.

Why?

I strongly feel that before you can automate something, you need a solid understanding of how it works so you know the expected outcomes.

Without that foundation, you can’t know if AI recommendations are any good, you can’t identify what’s working and what’s not, and it’s tough to find a solution that works.

So, at a high level, let’s agree that the entire purpose of costa rica phone number material a marketing funnel — or flywheel — is to map out each stage of the buyer journey and then improve the way customers move through it.

From there, we can look at the different ways that AI can improve aspects of the marketing funnel — including the buyer journey (and far beyond it).


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