Understanding the Different Types of Marketing Videos

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Understanding the Different Types of Marketing Videos
16 Video Production Tips for Your Next Marketing Video

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Before I go any further, I want to address the elephant in the room.

Video consumption has changed drastically over the last several years, as have consumer expectations of production quality and video format.

You can check out the latest stats on video marketing here.

Short-form videos have become increasingly croatia phone number material popular with the rise of TikTok, Reels on Facebook and Instagram, and YouTube Shorts. These tend to be low on the production scale and create a more real-life effect.

Best of all? They can be edited quickly and easily with AI-enabled tools like Clip Creator.

That said, not all short-form videos are minimally edited. Commercials, B2B videos, and other types of short-form content (under 5 minutes) are often highly produced.

Long-form videos tend to go into more detail, sharing in-depth information, and these can be highly produced or minimally edited as well. What’s more, these longer videos can be cropped into short-form content that people are more likely to watch.

Live stream videos can be either short- or long-form, and depending on the platform, they can take a variety of different formats: stream-of-consciousness, ask-me-anything, or highly organized.