You can encourage repeat business with post-purchase upsells

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Try Drip in a free trial Shopify Automations Shopify marketing automation If you’re already using Shopify as your ecommerce platform, you can also take advantage of its built-in marketing automation tools. or welcome new subscribers with personalized messages. These automations (and more) can be easily set up using pre-built templates or customized through Shopify Flow. A drawback of Shopify Automations is that it often relies on third-party integrations for specific functionality.

This can quickly get very expensive. For bolivia telemarketing list example, if you want to send back-in-stock emails, Shopify recommends using an app called Seguno, which costs $/month. Or, if you want to send push notifications for product releases, Shopify suggests PushOwl, which costs $/month. As you can see, adding piecemeal functionality with paid third party apps can be more expensive (and complicated!) than using dedicated marketing automation software. But, if you’re able to use Shopify’s core automated marketing features without expensive add ons, it’s a great place to start.

Pros Manage your marketing efforts directly from your Shopify dashboard Ecommerce marketing automations are accessible on plans starting from Basic Shopify Cons Shopify’s primary focus is on ecommerce functionality, so the rollout of new marketing features tends to be a bit slower Just automation templates currently available Who is Shopify best suited to? Shopify store owners who want to get some automated marketing experience before upgrading to a dedicated marketing platform. > Read our full Shopify review > Learn more about Shopify Email vs Mailchimp in our detailed comparison Which ecommerce marketing automation tool is right for your online store? We know that sifting through endless options can be overwhelming.