Safari and Firefox have been ahead of the curve by blocking third-party cookies on their search engines for a while now: Apple in 2017 and Firefox in mid-2019. That's why Google Chrome, pushed by various pressures, has finally decided to take a stand by setting a deadline for the use of these cookies.
Justin Schuh , Google's director of engineering for Chrome, announced list of estonia consumer email the decision: "We're eliminating third-party cookies because our goal is to make the internet a more private and secure place for users."
Third-party advertising is certainly one of the main sources of revenue for Google Chrome at the moment and the company has in fact announced that in the next two years it will work on the “Privacy Sandbox”. This is a tool that will allow users to configure cookies on Google Chrome to not share their data, but that, at the same time, will allow advertisers to collect useful information to address specific targets. In reality, the data provided, not being of an individual nature, will be able to guarantee a higher level of privacy.