We highlight 20 ways to attract the client's attention. They are based usa whatsapp numbers on both the peculiarities of human thinking and the primitive instincts that have been preserved in modern people.
1. Dynamics - the human brain has paid special attention to moving objects since prehistoric times. Hunting for a mammoth and hiding from a saber-toothed tiger required an instant reaction to any movement. And although we have moved from cold caves to cozy offices, our reflexes remain. As soon as something moves against a static background, the Cro-Magnon inside us shudders: "What if something edible runs past us!" This is the principle on which dynamic banners on the Internet are based.
2. Contrast - what stands out against the general background, a priori arouses interest. Contrast can be expressed in a variety of manifestations: graphic, verbal, semantic. Therefore, when thinking about what kind of advertising attracts the attention of customers, it is important first of all to stand out against the background of the closest competitors.
3. Emotionality - especially danger and pleasure. The parts of our brain responsible for instincts are much older and faster acting than the prefrontal cortex that determines willpower. Therefore, a juicy photo of ice cream is sure to activate the corresponding centers in the consumer's brain. As, incidentally, does the image of a tarantula approaching us.
4. Use of original frames - advertisements highlighted with a frame are eye-catching. The principle has been used since the 19th century. This is still well understood by the administrators of online advertisement boards, who offer such highlighting for a fee.