Why is having a social media policy important?

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But if done correctly, it shouldn’t hinder employees. In fact, it should make them feel more comfortable amplifying your social media messages since they’ll know exactly what will or won’t be beneficial. They don’t have to guess.

Good social media policies remove ambiguity. They give teams a single, documented playbook to follow and ultimately help every post about the company align with a brand’s values, tone, and goals.

Also, while no one wants their social media policy to be grounds for disciplinary action, it does give businesses somewhat of a safety net should things go awry.

I witnessed the importance of this first-hand during a presidential election at a previous employer.

We didn’t have a social media policy at the time, and azerbaijan phone number material my teammate posted something politically charged on their personal profile. Some third-party partners saw the post and were upset, putting the company in a difficult spot.

This likely could have been avoided if a social media policy had been established.

Benefits of a Corporate Social Media Policy
To get more granular, here are a few major benefits of creating a corporate social media policy:

Maintain consistency of brand voice, tone, and messaging across social channels
Prevent a public relations (PR) crisis as a result of a potentially offensive post
Enable employees to handle legal and regulatory issues with sensitivity
Protect the data privacy of customers and stakeholders
Have effective responses at the ready for crises or data breaches if they do occur
Ensure each new employee will have the tools to create a positive, consistent, and valuable brand message across social channels
So, what does a great social media policy look like?