Download Now: Event Planning Checklist [Free Download]

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Plus, people used to have these conversations anyway — around the water cooler, in the kitchen, or on the way to the bathroom. You’d only be reinstating the time that employees used to use for bonding.

The Bottom Line
It’s clear that a sense of community has been lost (or at least reduced) in the workplace.

Employers can only get that back by asking the right questions and giving their employees more opportunities to build meaningful connections with each other.Imani Ellis’ Guide to Using Research and Discovery to Build Your Event
Download Now: Free Event Planning Checklist
Imani Ellis
Imani Ellis
Updated: November 12, 2024

Published: November 01, 2024

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Research and discovery for events graphic featuring icons for data and a lightbulb for ideas
One of my favorite parts of experiential marketing is the research and discovery process. Often overlooked, I believe that spending a good amount of time exploring data can make all of the difference when it comes to planning your next successful event.


Data isn’t just found in pie charts and exported Excel graphs, it’s everywhere you look. Key insights and learnings are swirling around you as you move through the world, catch up with close friends, or overhear conversations at a coffee shop.