Good and Bad Behavioral Signals for Search Engines

[jakariabd@]

Let's look at the effect of behavioral ranking factors in practice.

Let's say Ivan is looking for a contractor to renovate his apartment. To do this, he goes to search and opens the first three sites in the search results.

Site A lists the company's services and advantages, but has no price list or examples of work. Ivan leaves the site after 15 seconds due to the lack of essential information.
Site B provides specific prices for each type of work. The portfolio is hidden deep in the menu, and the feedback form is not visible. Ivan spends a little more time here, but leaves without philippines phone number material performing the target actions.
Web resource C posted a price list, photos of the work, and an application form on the landing page. Ivan was satisfied with the proposed conditions and sent his request. After some time, he recommended the site to his friend, since the resource was simple and convenient to use.
Search engines read that it was on the site that Ivan closed his needs, and therefore rank the useful web resource higher. Knowing this, the optimizer must take into account what exactly influenced the user's decision.