Additionally, here are a few reasons not to rebrand.

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New Philosophy
I started my business as primarily an indoor cycling studio. Thus, our mission, vision, and values all surround the idea of fitness, health, and wellness through the use of an indoor bike.

If I want to expand my business to include another modality, such as strength, yoga, or running, it makes sense to want to reevaluate my brand. That way, I can build new MVVs that align with the growing business offerings.

Mergers and Acquisitions
To grow my business, audience, and offerings, I have partnered with a strength training studio, Sweat Power.

Combining our two brands either means that we algeria whatsapp number database agree to adopt the branding of one of the studios, or we must work together to come up with a new name, logo, and positioning that best reflects our new brand.


4 Wrong Reasons for Rebranding
Boredom
It’s been more than two decades, and I’m feeling uninspired by the logo and slogan I selected back when I first launched Psyched 2 Cyc. I’m itching for some change that will refresh my business and make it look more elevated.

However, my customers (who see my branding much less frequently) might love — or quickly recognize — the signature color and logo I’ve come to loathe. I should consider how a sudden change to my branding could leave consumers confused or disappointed.

Covering Up a Crisis
One of my business’s executives recently received bad press that has reflected badly on Psyched 2 Cyc. I’m desperate for a big rebranding shift that will help us move past this period of negativity.