If in 2019 some business actions were unthinkable, 2020 showed us that, in fact, everything depends on the context. With the COVID-19 pandemic, we saw companies migrating to home office, video conference meetings, a greater interest in online training... In other words, for those who were still ignoring it, Digital Transformation arrived immediately.
The sudden changes brought about by the current crisis are already changing the market - and can be considered trends for the coming years. Global consulting firm McKinsey & Co. has compiled a list of opinions from six executives, with the intention of listing what has already happened and what is yet to come.
Check out 6 digital trends for the business world, according to Mckinsey & Co.
B2B sales can indeed be successful in digital
Rodney Zemmel, senior partner and global co-leader at McKinsey Digital, recalls that before the pandemic, many sectors believed that B2B sales did not generate good results online, since the format required ghana whatsapp data closer relationships between contacts. However, Zemmel explains that this belief has been dispelled in recent months, as video conferences and other communication platforms are very effective at meeting this need for interaction.
"We've found that B2B customers are happy to receive information virtually - especially when the information is supported by advanced analytics, which generates even more insights," he says.
There are smarter ways to identify risks
Associate partner Jan Shelly Brown highlights the use of digital tools to manage risk and compliance, especially in areas such as insurance and banking. She explains that if you need to, for example, update the personal data of users of a banking app, you can use tools to manage potential risks and think about ways to mitigate them.
The growth of e-commerce
Anand Swaminathan, senior partner and leader at McKinsey Digital Asia, believes that the growth of e-commerce during the pandemic is already having a major impact on the market and is expected to be a trend that will continue for years to come.
"There are big changes in the way we search for products, in the different types of e-commerce we use and in how we shift our loyalty to whoever offers the best selection, prices, search and payment experience," he says.
Digital Trends for Business Infographic
Technology for disease monitoring
Jessica Lamb, partner, speaks specifically about the healthcare sector, which has obviously been most impacted by the pandemic. She explains that technology has substantially increased the capacity and speed to deal with data when it comes to identifying disease scenarios. This is because information from all over the world is shared simultaneously and sent to the right stakeholders.