What industry does your company operate in?

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Once you’ve decided whom you’re going to survey, you can pick specific questions to collect data related to:

Demographics such as their age, education, occupation, and income.
Psychographics such as their habits, beliefs, behaviors, and preferences (like shopping preferences).
This information can benefit businesses and brands looking to convert leads, personalize the customer experience, and improve their bottom line.

Here’s a buyer persona example to show how it works. I created this using HubSpot’s free Make My Persona tool.

buyer persona example

3 Key Benefits of User Persona Surveys & Interviews
Buyer personas eliminate guesswork from your marketing strategy. These personas tell you the exact problems and aspirations of your target audience.




Buyer Persona Questions
What is your educational background?
How big is your company in terms of revenue and number of employees?
What is your job title, and how long have you been in this position?
How does your team or company define success for purchases like this?
Where do you typically find information to help you make buying decisions?
What makes you trust a brand enough bahrain whatsapp number database to purchase from them?
How important is it that a company aligns with your values?
What are the biggest challenges or pain points you face in your role?
What tools or technology do you currently use? Are there any limitations impacting your performance?
Download our free buyer persona template here to learn how to create buyer personas for your business.
HubSpot's free buyer persona templates

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Questions About Their Personal Background
Knowing your buyers’ backgrounds gives you crucial insights into their interests, upbringing, communication style, and other preferences.

In my experience, understanding personal background gives you some much-needed cultural context to positively influence your target buyers.

This is your opportunity to ask buyer persona interview questions related to their education and work experiences, demographics, and personal interests.