3. Focus on engagement over production value.

[hoxesi8100@]

T
While 40% of marketers emphasize the importance of engaging video editing, you don’t need expensive software to create compelling content.

What matters most is capturing attention quickly (51% of marketers agree this is crucial) and telling an engaging story (37% prioritize storytelling and scriptwriting).

Pro tip: “Localization and personalization of video content will be a priority in 2025 because it is easier and more affordable than ever thanks to AI,” says Matt Panousis, co-founder of Monsters Aliens Robots Zombies, an AI-enabled VFX studio.

So, finding ways to personalize and humanize your content will be a key aspect of engaging your audience.

4. Use free editing software.
If you’re part of a small business or team that’s trying to create a video marketing strategy without spending much money, don’t worry.

You can use the awesome video tools that come with smartphones, and you can find good video editing software. Some of this software is even free.

One of these tools is HubSpot’s Clip Creator — which can armenia whatsapp number database convert text into engaging videos for your business. You can start from a template or generate a video with AI.

I tried creating a few for my own freelance business and loved getting to experiment with different versions.

use hubspot clip creator to create affordable videos