For example, you might have a thank you or confirmation page that subscribers land on after subscribing. Additionally, strategically placing an offer or discount on this page could encourage the subscriber to stay on your email list or even make a purchase.
To make it even more effective, you can turn your thank you page accounting directors email lists a lead generation page. You can do this by offering irresistible incentives for people who get someone to subscribe to your email list. For example, you can promise a free gift to subscribers who share your content on social media and get someone to sign up for your list.
Encourage participation and give your audience control over the content
To increase the growth of your email list, you must first maintain your existing list and make sure that people do not unsubscribe. If the people who unsubscribe from your email list are the same as the people who subscribe, your efforts will be for nothing.
Studies show that one of the main reasons people unsubscribe from email lists is that they feel disengaged and overwhelmed. There is already tons of content on the web today, most of which seems robotic. Your subscribers don't want to receive more emails that seem automated and impersonal.
So keep your audience engaged and ask for their opinion as often as possible. You can encourage them to interact with your content by providing surveys or polls or by simply commenting and sharing it. For example, you can run a poll asking for their opinion on recent events or even ask them to choose what topics they want to read about in the next emails.
Engagement builds trust, and the best way to keep subscribers on your list is to get them to trust you.
Establish your brand as an industry thought leader and subject matter expert
People tend to trust authority and enjoy being associated with it. If your brand has authority in your industry, people will talk about it and visitors will be more willing to subscribe to your mailing list.
As a thought leader, readers treat you as the go-to resource for news, opinions, and other useful industry information, which will boost your brand identity and recognition. A recent study on the impact of thought leadership shows that at least 51% of B2B decision-makers rely on thought leadership to make critical purchasing decisions. Maintaining this position in your industry will not only help your email list grow exponentially, but it will also help increase your conversions and profits.