Cliffhangers. Use a strategic turning point

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You will never believe what happened next…!

Cliffhangers are mostly used by science fiction writers and screenwriters. A cliffhanger is simply an unresolved ending in a serialized drama or book that leaves the audience or reader wanting to know what happens next.

This is what keeps fans and movie buffs tuned ecuador whatsapp number data in for the next episode. If you use the same strategy to create a call to action message, your target audience will be compelled to click on the button text to find out what's on the other side.

As humans, we need closure in our actions and scenarios. The broken plots that some Hollywood movies, bestsellers, and marketing stories create leave us unsatisfied.

Evernote uses a cliffhanger to entice users to upgrade to a premium solution right on their homepage. The CTA or Go Premium button itself is a mild form of cliffhanger because it prompts the user to find out what features are available in their premium version: