There is no better channel than this to transmit a message through personalized communication! There are people who believe that emails are over, but in fact their use is on the rise, and they are one of the resources with the highest conversion rates .
Additionally, once you’ve crafted your email content, you can include a prominent CTA to encourage donations.
And the best part is that you can schedule the sending with segmented bases , and then analyze how many people opened the email, clicked on the buttons, converted, among others. This way, the strategy will bring better results.
Hubify knew how to use this strategy very well in our success direct mail mortgage marketing story with Oxfam Brazil, which exceeded the donation target with the RD Station platform .
Social media
Who doesn’t like scrolling through their Instagram feed, sharing a post on Facebook or posting something on Twitter? Social media is already part of our daily lives, so why not take advantage of it to promote your NGO?
This channel is more accessible and can deliver content to a larger number of people, so it is important to be present where your potential audience is located, and it is also an opportunity to strengthen the relationship with users , collecting feedback , among others.
Paid ads
This is one of the main strategies used by large companies, as it guarantees a quick return. After all, there's nothing better than appearing on the first page of Google , right?
That's why there's a program called Google Grants that aims to help NGOs gain more visibility online with a $10,000 grant in free advertising!
Putting together an advertising plan is also a great way to promote your campaign , whether through Google, Twitter or Facebook Ads, for example. This is essential, especially at the beginning of the campaign, as it generates more traffic to these media.
Partnerships
Once you have your niche market, you can select other organizations or even individuals to formalize a partnership with . This helps to generate more identification and reach new audiences.
5- Define a payment processor
Assuming that donations are made online, we need a payment processor that can fulfill this role. There are several platforms available, check out the main ones below:
PayPal
Perhaps the best known of all, PayPal is a secure payment processing system that allows users to receive donations online.
With it, donors only need to have a phone number, email address or contact name, without needing credit card details . All of this is quite advantageous for the platform, as it requires an account to be created in order to make the donation.
Therefore, it may or may not be advantageous, depending on your point of view, as it offers more security, but requires having a Paypal account.