Double-checking the information you read is important because:
protects you from spreading lies;
reduces the discomfort that a conspiracy theory can produce;
you share information in a more ethical and responsible way;
It helps you work through your own biases and encourages learning about both sides of the same story.
For Americans, fabricated information is becoming a bigger problem than climate change. According to the Pew Research Center , 50% of respondents say it is a very big problem .
How does this affect brands? Let's say you have a product about some bulgaria phone number list essential oils and you received a review saying that your product can cure "x" or "y" disease.
You, as the product owner, know that this is impossible. Would you let this false information spread or would you clarify that your oils do not have this attribute?
As we at Rock Content strive to improve marketing, we understand how important it is to share information in the most ethical way possible.
4 Fact Checking Tools You Need to Know About!
What's the easiest way to research something these days? Clearly, just Google it. However, that's not enough. That's why we created a list of tools that can help you uncover false information, half-truths, or biases.
1. Invid
Videos can also be manipulated. Trolls can cut a video, edit it, and post it without any context just to confuse others. The Invid Chrome extension lets you analyze videos, tweets, and data to understand them better.
2. Duplicate checker
Another tactic used by fake newsmakers is to use an image at a time and context that is not appropriate. For example, they can use an image of something that happened in India and make it look like it happened in Mexico. Duplichecker is a reverse image search engine that helps you identify the real source of an image.
What would you do?
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