Certain topics resonate better than others.

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For instance, perhaps you‘ve seen positive reviews about a competitor’s customer service — as you‘re conducting research, you learn the customer uses powerful customer service software you haven’t been taking advantage of.

This information should arm you with the opportunity to outperform your competitors' processes.

To figure out which software your competitors use, type the company's URL into Built With, an effective tool for unveiling what technology your competitors' site runs on, along with third-party plugins ranging from analytics systems to CRMs.

Alternatively, you might consider looking at competitors' job listings, particularly for engineer or web developer roles. The job listing will likely mention which tools a candidate needs to be familiar with — a creative way to gain intel into the technology your competitors use.

9. Analyze the level of engagement on your competitor's content.
To gauge how engaging your competitor‘s content is to ecuador whatsapp number database their readers, you’ll need to see how their target audience responds to what they're posting.

Check the average number of comments, shares, and likes on your competitor's content and find out if:

The comments are negative, positive, or mixed.
People are tweeting about specific topics more than others.
Readers respond better to Facebook updates about certain content.
Don't forget to note if your competitor categorizes their content using tags and if they have social media follow and share buttons
2. Determine what products your competitors offer.
PlayStation offers two PS5 versions, digital and standard, at different price points, while Nintendo offers three versions of its console.