Does this mean that all your B2B email subject lines should

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be long, and all your B2C emails should be 20 words? Nope. That would be far too easy, and it’s truly not all about how long or short your subject line is, but also about how targeted your email is to your audience. As with many things, uae whatsapp number database one subject line length does not fit all, or even most. But, the good news is your subject line is one of the single fastest and easiest things you can test in an email.

Inspired by daily deal sites and our own desire to provide more context, we recently began testing longer subject lines for our weekly VR Buzz newsletter. Like many of you, we struggle to pick just one topic from the newsletter we think will resonate with most of our readers. So, we started using longer subject lines like the following:



In this example, we made the subject line longer (using about 67 characters) and included 2 topics vs. just one, as we’d done in the past. Over a nine-week period, we saw about a 1% improvement in open rates from our most engaged subscribers. This isn’t earth-shattering, but what’s interesting is that it led to a marked improvement in our CTRs (clickthrough rates) – an improvement of nearly a percent and a half. To make things really interesting, the longer, multi-topic subject line newsletters also produced significantly higher revenue (ca-ching!). So, what seems to be hitting the mark for us, is not just the length, but also the multi-topic inclusion.

In the world of email marketing, the subject line is one of the most crucial elements. The length of the subject line can greatly impact the success of your email marketing campaigns. While there is no one-size-fits-all answer to the ideal length of an email marketing subject line, it is generally recommended to keep it within 50-70 characters long. This length is optimal for being fully displayed on most desktop and mobile devices. By following email subject line best practices, including keeping the length of the subject line within the recommended range, you can improve your chances of having higher open rates and getting your subscribers to actually open your email marketing subject line length.

How can you make your subject lines hit the target with your readers? It might be time to try multi-topic subject lines or to test out the length. Longer may be better for the new iPhone 5, but will it get results for your subject line?