Hype Creation Methods Another marketing method that has entered our lives with the effects of our digitalization is hype marketing. Hype marketing, that is, creating excitement, interest and expectation in the consumer, is used in game marketing regardless of whether it is a mobile or computer game, and efficient results are obtained and the masses are excited. Hype marketing is very suitable for game marketing because gamers who play games and do this actively and socially are interested, energetic and excited about the game industry.
Since innovations often mean development lebanon telegram data for games, the consumer can easily get excited, in other words, they can be hyped. When it comes to methods of creating hype, promotional campaigns, preparing and publishing trailers of games, and promoting on social media are the most popular methods of creating hype. The point to be careful about when creating hype is not to raise expectations to a level that you cannot reach. Unfortunately, creating hype is a risky issue and there are many examples that fail.
Creating Hype Be sure of your game's capacity and target audience. Don't promise features and developments that you can't deliver to your consumers, namely your players. If your game is too simple compared to your trailer, consumers will not enjoy the game because their expectations will be too high, and the hype created will soon fade away, your game will receive bad reviews, and you will lose consumers who have high expectations and have a bad experience.