Therefore, a company should adopt honesty as a principle at every stage from production to marketing. It should not be deceived by provocative competitors and should not compromise its reliable stance. At the same time, it should not copy any content belonging to another company or person, it should be original. Marketing Ethics and Consumers: What Are Companies' Responsibilities to Consumers? The main responsibility of companies towards their consumers is to be honest with them. They should share all aspects of the products they produce or the services they provide with consumers.
They should ensure their satisfaction in case of any questions netherlands telegram data or complaints. They should be able to share the organizations they have agreements with, the company history and mission with consumers. They should be able to openly share negative evaluations in addition to the positive comments they receive. They should not put the mental and physical health of the society at risk and should have tested the reliability of their products or services in this direction.
Consumers' data privacy should be protected, their personal information should not be used in any way and should be kept confidential. customer service Marketing Ethics and Cultural Differences: How Can Companies Maintain Cultural Sensitivity? Since Turkey is a country that hosts many cultures, companies in Turkey need to stay away from discriminatory marketing activities. They need to be respectful, empathetic and well-intentioned towards their customers and show that they respect their culture. In order for their consumers to trust them, they should be sensitive to society on social issues and understand the differences between cultures.