Measuring how many clicks are obtained on each paid media will allow payment to be made according to the number of clicks made and to view the performance of the media separately to identify which one best serves the company's business.
CPC = Campaign cost / Number of clicks obtained
CPL — Cost Per Lead
Companies that aim to generate leads will make good loadrunner protocol list use of this metric, as it allows them to measure how the relationship between leads and the company is going. If the CPL is high, conversions should exceed expectations to make the investment in the campaign worthwhile.
The formula:
CPL = Total investment in the campaign / Number of leads generated
Bounce Rate — Rejection rate
The act of the visitor entering and leaving the site without stopping for a long time or interacting with any information provided provides the basis for calculating the bounce rate. They may click and quickly close, go back to the browser tab or type in another address.
To calculate:
Bounce rate = Total number of visitors to a single page / Total number of entries to it
Conversion rate to KPIs
Considering the KPIs related to a campaign, the use of the metric makes it possible to monitor the audience on the company's website and whether it is actually converting leads and resulting in business.
In the formula:
Conversion Rate = Total Conversions / Total Visitors
The result allows you to assess whether sales performance can be considered good, judging by the number of visitors who reached the bottom of the funnel and made a purchase.
Content Marketing Metrics
Conversion rate for CTA
In this metric, the focus is on the conversion of the CTA, which must be well-designed, inviting the lead to a defined action that stimulates conversion into sales and transformation into a customer. The CTA must be objective and clear, without beating around the bush, with a safe direction that makes the lead trust the proposal.
Funnel Conversion Rate
During the purchase journey, the visitor will become a lead and then a customer. Each of the phases presents a performance that can be measured by metrics. It is a way to know the individual result of each of the stages and create more or less aggressive strategies, for one or all of them.
Perhaps the company discovers the potential at the bottom of the funnel, which does not materialize due to weakened actions at the top or in the middle, thus making it difficult to advance to the purchase decision.