Online users often scan content before actually diving in. Make sure your headlines tell the reader what benefits they will get from reading individual paragraphs or the entire page.
By knowing people's search intent and questions dbtodata about the topic, you can include these answers in your headlines and then elaborate on them in subsequent paragraphs.
Headings help readers scan the page.
2# Set clear and informative paragraphs
Just like headlines, readers like to skim through paragraphs quickly to find the information they need. Long walls of text are daunting and difficult to skim quickly. Use short paragraphs that start with the key message, and add a few sentences that elaborate on each point.
The more white space you leave, the better the user experience. Break up long paragraphs with bulleted or numbered lists and graphics that inform the user.
To learn more, read: Ux writing: the best tips from Serena Giust .
3# Use bulleted and numbered lists
Lists help guide your reader through the text without struggling to find the information they are looking for. If they can also scan it quickly, even better.