Feature Specific Keywords
Keywords focus on different key aspects of a product, service, or brand that they are looking for. Users may want “affordable spas” or “same day spa appointments” and they may be actively using these search phrases to find businesses that fit those needs. Similarly, someone may not be looking for just any moving company, they may want a “cross-country moving company” or an “insured moving company.”
Think about the specific features that algeria phone number library you, your services, or your products can offer customers. If any of these features address pain points or are something people are specifically searching for, write down those keywords.
Branded Keywords
Branded keywords mean two different things here: keywords that feature your own brand and keywords that feature your competitors’ brand.
You can also make sure you’re ranking for your own branded keywords. If you know your brand is well-known and competitors may be targeting it, go for it. It doesn’t hurt to add your own branded keywords where they fit into your campaigns.
In many cases, customers may not care much about a brand, but they may be interested in finding a specific service or product. It will be beneficial to have a list of product-specific or service-specific features that include a range of variant keywords that cover different searches.
ppc-keyword-strategies
The steps above cover most of the keyword research process in detail, but there are a few things we want to remind you to keep in mind when creating these ad groups. These tips will help you see the best results.