7. Most content does not use backlinks
Nearly 70 percent of all published content does not use backlinks, according to BuzzSumo research. The only content that does use backlinks comes from specialist websites that create evergreen content .
Especially long and in-depth (well studied and researched) content seems to do well in terms of backlinks. In addition, it helps to update the existing content regularly. In this way, this content remains relevant to your audience and you keep your audience involved.
BuzzSumo's research also shows that engagement with posts on LinkedIn increases by more than 60 percent annually. The reason for this is that LinkedIn is constantly renewing the platform new zealand whatsapp number through updates, new features and analytics. This pays off, because while engagement with posts on platforms such as Facebook and Twitter is decreasing, users are actually seeing engagement with their posts on LinkedIn increase. This is clearly visible in the example below.
Shares on LinkedIn:
shares linkedin forbes
Shares on Twitter:
shares twitter forbes
Many companies used to use Facebook to be visible online and to stand out with their content. Due to the changes in the algorithm (see point 3), LinkedIn is no longer the place to be for both companies and individuals, but Facebook .
9. Sharing external links on LinkedIn is no longer effective
You may have already discovered that sharing external links on LinkedIn is no longer working. Engagement on these posts is declining, as LinkedIn wants to keep its users on its own platform as much and as long as possible.