It is obvious that a marketing modernization project cannot be carried out without human talent. This can be internal or external. This is how, for example, an external collaborator like us cooperates in specific projects. Through full integration in multifunctional teams, acting with a specific objective that can range from: providing contrast, directing the project, creating the customer journey map , etc.
Profiles with data and creativity skills can be essential. They must cell phone number lookup philippines have hard skills , but soft skills are becoming more relevant at this time. It is also essential to have the right level of skills to help connect, empathize and, above all, propose and work as a team. Finally, a focus on results and profitability is essential.
“Modern marketing uses data analysis to look to the future, not the past.” To achieve this, we need a very specific technology.
opportunities are identified that were not known to exist, and subtle and addressable customer pain points are revealed. In addition, we can predict the best actions to take, including commercial messages or actions that generate engagement. To do this, data must be centralized and accessible to everyone.
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