Content like case studies, can help B2B companies showcase other brands that have successfully used your solution. Neil Patel uses case studies in his emails to see an increase in his deal closing ratio by 70 percent. And, WikiJobs increased purchases by 34 percent with testimonials.b2b content marketing wikijob case study Case studies serve as social proof, which is important at a time where 84 percent of buyers being the sales process with a referral. Pipedrive, a sales CRM, uses this strategy russian email address list with detailed case studies. Like this one, about how Mixergy was able to streamline its interview process and increase sales by creating a consistent approach. b2b content pipedrive testimonial The case study includes a Q&A and a short video.
They also focus on the challenges the business faces, which gives other customers an idea of what Pipedrive can do for them. And it worked, with prospects who watched the video deciding that Pipedrive was just what they were looking for. b2b pipedrive testimonial To create more effective B2B case studies, aim to address specific customer pain points and use a data-driven approach. It is much easier to convince an executive to buy into new software by saying “This can help us close 45 percent more sales.