has committed itself to

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Returning to Apple, one of the most striking examples of this new millennium, the company spreading the culture of knowledge, creativity and innovation, making itself a pioneer of these values ​​as early as 1984, the year its first Macintosh was released.

We are the first and we are different , this is the message singapore phone number example launched in the iconic commercial of the same year.




A triangle, that of semiotics in marketing, which provides a clear process of defining the brand and its interpretations. To summarize, these elements are

corporate identity composed of the mission, values, brand storytelling, employees and products or services offered;
brand communication consisting of logo, slogan, claim, colors and contents.