Capture their attention with short, to-the-point sentences

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The key is to condense and summarize your texts once they've been written to eliminate all the superfluous information.



Break the text
This will allow users to really focus on the ecuador email list part of the text that they find most attractive or that, in their opinion, will answer what they are looking for. Make the most of headers , bold and paragraph breaks to structure the information.



Forget everything you know about writing
Copywriting for websites is completely different from other formats, except for spelling and grammar. This form of writing allows you to break traditional writing rules . That is, you can use short paragraphs - even one line long -, play with the repetition of terms, start sentences with gerunds, etc.



Speak directly to your audience
Put yourself in your customers' shoes and talk to them about what really matters to them. This also means that you can use the first person instead of the second person to encourage greater user identification with the text.



Add CTAs
Make it clear to users what you want them to do on your website with a direct call to action. For example, if you want them to book an appointment directly, add a “book now” button.



Use an active voice
Readers prefer the active voice because it is more direct and impactful , helping them create a more defined image of what you are offering.



Write in positive
Positive phrases are easier to understand and help create a more powerful message .



Keep it simple
Communicate with users using language and expressions they can understand . Remember, the goal is for them to understand the message.



Be true to your voice
Your copy has to be faithful to your brand image , always write keeping in mind what image you want to convey.