Account-Based Marketing (ABM)

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If your B2B company sells high-ticket products or services, then is one of the best ways to generate demand in high-value accounts. By crafting relevant and personalized experiences for each account, you’ll be able to build relationships with key personnel, develop interest, and improve your closing rates.

5. Build Site Authority with Backlinks
A critical component of search engine optimization is your site’s authority thailand email list online. One of the best ways to build site authority is by implementing a link-building strategy to get high-value backlinks. Generating backlinks from relevant, high-authority websites essentially tells Google your site is trustworthy. But, these kinds of backlinks aren’t easy to acquire. The best ways to attract high-quality backlinks are to:

Create high-quality content

Reach out to websites to link back to your content

Work with a demand generation company that has access to a large pool of publishers

How Demand Generation Strategies Result in Higher-Quality Leads
The primary purpose of incorporating demand generation into your growth strategies is to attract more prospects from your target audience and increase product demand within your market. By implementing demand generation tactics, you’ll not only be able to attract and convert more leads, but you’ll be able to increase the quality of leads. Here are a few reasons why:

Targeting better audiences
Demand generation forces you to look at the type of customers you need to align with your business goals. By targeting your ideal buyer personas, you’ll be able to secure higher-quality leads with larger lifetime values. For instance, when you’re reaching out to prospects via LinkedIn or email, you can target decision-makers based on demographics, interests, behaviors, and buyer intent signals, allowing you to generate demand with potential clients that need your solutions the most.

Building relationships
While digital marketing has come a long way, it’s still a challenge to build real relationships with prospects since face-to-face interactions are far less common. This means you have to spend a lot more time, money, and effort on following up, which can be draining. However, when you engage with prospects through automated marketing tactics like email marketing and social media outreach, you can build relationships with potential customers and establish trust without taking up a ton of your time.

Nurturing leads
You can’t build demand without nurturing your prospects. By providing valuable content and offers through automated, multichannel campaigns, you can nurture more leads over time, keep them engaged with your brand and bring them further down the sales funnel until they’re eventually ready to buy.

Demonstrating expertise
If people can’t trust you, they won’t buy from you. As a B2B business, it’s crucial that you put in the effort to prove yourself as an expert in your field. This means educating prospects with content that’s engaging, informative, and enlightening. But this also means providing relevant case studies demonstrating what you’ve done for past clients. The fastest way to demonstrate your experience is by showing prospects results from real customers.

How Demand Generation and Lead Generation Work Together
While lead generation is all about turning leads into customers, demand generation is all about turning unaware prospects into leads.

Demand generation and lead generation go hand in hand to help you attract and convert prospects into paying customers. Think of it like a two-step process. First, you build demand in prospects so they become leads. Then, you nurture leads so they become customers.

Your demand generation strategy creates a pool of potential customers. Your lead generation strategy works to turn them into customers.