Costs of paid referencing (SEA - Google Ads)

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SEA (Google Ads) allows businesses to run paid ads and rank high in search results for specific keywords. The cost of a Google Ads campaign depends on several factors, including the competition for the targeted keywords and the daily budget allocated to the campaign .

4.1 Google Ads Cost Structure:
CPC (Cost Per Click) : Businesses pay a price each time a user clicks on an ad. The cost of CPC varies depending on the competition for keywords, which may be higher in competitive jamaica email list industries like real estate or legal services.
Daily and Monthly Budget : The budget depends on the strategy and goals. For example, an emergency services company might allocate a higher budget to appear in urgent local searches.
4.2 Average rates for Google Ads:
For a Google Ads campaign, businesses can expect to pay between $300 and $1,500 CAD per month , depending on the industry and competition. Highly competitive industries, like real estate or insurance, may see higher costs.

4.3 Examples of costs by sector:
Plumbing : Due to high demand and competition on terms like “plumber,” CPC can be as high as $10 to $30 per click .
Family Law Attorney : Costs can range from $5 to $25 per click , depending on the targeted region.