Content Marketing Planning Templates

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Keep this list of action items top of mind. As a result, your next content audit will show clear progress toward your goals, based on the data you found during your audit.


Plan your content strategically with these handy templates.

Editorial Calendar Template
Buyer Persona Templates
SWOT Analysis Templates
SMART Goal Template
Download the Templates
Learn more
Content Audit Template
You don‘t have to go through an SEO or content audit process without a compass — there are plenty of templates to guide you if you’re unsure of where to start.

To show you how a template can speed up the process, check out list of mobile number database HubSpot’s kit on How to Run an SEO Audit. It’s a nine-step guide that acts as a template, walking you through the process of an SEO audit — with dedicated sections on content and on-page SEO. Best part? It’s completely free.

Using sections from the above kit as reference, I’ve put together a content audit template that’ll make it simple to understand what details to look for and fill in. Feel free to add or delete sections as per your or organizational needs.

To start, open a spreadsheet tool and follow along.

Page Type
page type section in a content audit template, content audit

In the first column, I’ll specify the page type for each page I’m auditing. It works for many page types, like a home page, landing page, blog post, or even a form page.