So, what’s the secret?

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In 2023, Spotify boosted its annual revenue by 12%, reaching €13.24 billion. Over the past five years, the company has successfully tripled its revenue.



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Spotify's business model is focused on helping you find something new.

It‘s one thing to select a genre of music to listen to — it’s another thing to choose a “mood” to listen to. On Spotify's “Browse” page, you can listen to “country” and “hip-hop” but also to the music that caters to your “workout” or “sleep” preferences.

By changing how they describe their content, Spotify greece mobile number database satisfies habits and lifestyles that people share worldwide. That allows international artists to access listeners from other countries simply because their products are categorized differently.

Spotify now has offices in more than fifteen countries around the world.

How to Imitate Spotify's Strategy
Spotify‘s example is a winner because its global marketing strategy is entirely product-based. It offers music, podcasts, and media in so many languages. The audiences in those countries couldn’t help but start using the product.

If your product lends itself to that, try featuring items or products that appeal to people from different regions and countries.

2025 Global Marketing Trends
With 2024 ending, the only thing that has remained constant in the global marketing sphere is change. Here are some global marketing trends to watch in 2025.