Performance cookies are used to analyse how you move around a website .
They have the ability to:
Store information such as which products you search for the most,
What elements do you click on the most?
They can tell if you leave an empty cart or not.
Thanks to the information collected by this type of cookies, e-commerce sites can send us an email reminding us that we have left our shopping cart full and inviting us to complete the purchase.
Advertising cookies
Advertising cookies are responsible for managing the advertising displayed on a website . Once your browsing data has been stored, these files create a profile with your tastes and preferences. These profiles are facebook data often used by advertisers so that they can show you advertising for products that are really attractive and of interest to you.
These advertising cookies are precisely what allow targeted campaigns to take place . So, for example, when a baby stroller brand wants to launch an online marketing campaign, it will primarily seek to impact those users who search for and visit websites related to motherhood and fatherhood.
Nowadays, smartphones play such an important role in our daily lives that there are almost more people who browse the web directly using their mobile phone than from their computer.
In this case, and given that web browsers are present both on desktop PCs and on tablets and mobile phones , cookies could not be any different. Just as websites ask us to accept this type of file when we browse using a computer, they also do so when we search for information from a mobile phone.
Clear cookies from your mobile
However, when it comes to clearing cookies on your mobile to improve your privacy on the Internet , the procedure is slightly different. If you use a phone with Android technology, the first thing you should do is go to the settings section to, from there, delete the information stored by the cookies. The step-by-step process is simple:
First, open the browser and go to the menu (usually located at the top right and marked with three dots). Go to the “advanced settings” section.
From there, click on the “privacy” section and select the “clear browsing data” option.
Finally, also check the “delete cookies” option.
If you want to go one step further, you can also clear your browsing history and cached files .
This simple procedure to delete cookies from your mobile will help you resolve your doubts about how to protect your privacy on social networks , while managing to keep targeted advertising away at least during this Christmas .